Seven Shards of Deadly Deco – T.R.A.N.S.I.T. by Piet Kroon and Illuminated Films

Review by Andrew Murray

UntitledThe Art Deco age has long been a playground for artists, film-makers and other raiders of a lost aesthetic. It’s an era that can seem both modern and antique. The building-blocks of modernity are in place – the train, the aeroplane, the moving image – and the sleek contours of the decorative modern style aspire to a future beyond steam, propeller and silver nitrate celluloid. The term ‘Art Deco’ wasn’t coined until the sixties – a conscious act of looking back and repackaging the era as a wonderland ripe for plunder and play. And how we’ve played, from Raiders of the Lost Ark, to the enduring popularity of Poirot, to video games like Bioshock, to the current cosplay culture of steampunk. High-minded Bauhaus modernism was all very well, but it was a bit austere, a bit Spartan. Deco was modernism unafraid to have fun.

Untitled4Piet Kroon and Illuminated Films came to the party with T.R.A.N.S.I.T., as joyful an encapsulation of Deco as you could wish to spend twelve minutes watching. It’s a tale of thwarted passions and intrigue played out in reverse, as luggage labels peel away from a suitcase and we are transported back in time to Cairo, the Orient Express, Venice, Baden-Baden, to discover, step by step, the innocuous beginnings that will lead to blood and betrayal. The bullet returns to the revolver, the chloroform pad returns to the trench-coat pocket, and at last we see the beginning, an innocent flirtation that we, as with Deco, can savour with the full experience of hindsight.

Untitled6A talented team of animators have rendered each of the seven locales in a distinctively different style, all joining together, like the fractured shards of a Venice mirror, to produce a sympathetically variegated whole. The Orient Express and the South American steamer are born of the travel posters of the era, posters whose style was boldly modern, near-fetishistic in their celebration of the thrusting lines of locomotive and liner; and deeply romantic in their promises that the wonders of engineering could transport us to lands of enchantment, Shangri-las as unreachable to most people as the far side of the moon.

transit1T.R.A.N.S.I.T. is a film for anyone who’s ever flown with Indiana Jones in those beautiful flying boats, joining the dots-to-dots of a world map that still contains Siam and Ceylon; for anyone who’s ever given their little grey cells a work-out with Poirot’s clockwork crime conundrums; anyone who Bioshocks; anyone who steampunks; and anyone who’s ever passed by the antique-futuristic theme park called Art Deco, and hopped over the fence to have a play.


T.R.A.N.S.I.T. on YouTube

T.R.A.N.S.I.T. on imdb

Andrew Murray 2015  Images © Illuminated Films


Buddy and Elvis

In class, Buddy and Elvis thought planet earth sounded so much fun that they skipped alien school and decided to pay us a visit.  On arrival, Buddy and Elvis slightly misjudge the planet’s pecking order and trade places with two unsuspecting pets. With the aid of special collars, the pair transform into cat and dog, whilst the ‘real’ pets are sent back to alien school in their place as cover!
Life as aliens disguised as pets takes some getting used to though: their dinner gets handed out in bowls on the floor and they have inherited some peculiar species habits…
Children’s series for ages 5-11, inspired by the successful children’s book series by Andrew Murray and Nicola Slater

Buddy and Elvis – Intelligent Life?

So you’re an alien from outer space, come down to Earth to enslave the human race and be worshipped as a god. We’ve all been there. But what physical form are you going to take? It’s got to be the most powerful species on Earth. The species that humans adore most, fear most, worship most. The species that humans feed, water, bathe, play with, fuss over, and take for walkies. Would you believe they’ll even clear up your poop? But is that species the Dog? Or the Cat? Make your choice and grab your collar…

Buddy and Elvis

Illuminated Films

Colorado’s Best Small Towns

The high peaks and passes of the Colorado mountains are studded with gold – not so much the gold that drew prospectors here in the nineteenth century, but a glittering variety of mountain resort towns to be treasured for their historic and contemporary charms, often their restful thermal springs, and always their variety of summer and winter activities.

Here are six of our favorites.  All are within easy reach of Denver and other major cities; all boast an excellent range of places to stay, eat and be entertained; and all place you on the threshold of the Great Out There.  So step out, get hiking or biking, fishing or boating, jeeping or climbing, skiing or boarding – and unwind at day’s end with the soothing waters, soothing music and scrumptious food and drink of the Rockies’ prettiest and friendliest small towns…

Crested Butte


CBLocated in southwest Colorado within the Gunnison National Forest and the Elk Mountain Range, Crested Butte is a place that combines genuine small-town charm with a broad range of summer and winter activities. Originally settled in the 1880s as a mining supply camp, Crested Butte has seen the swing of pick-axe give way to the kick of crampon and twirl of kayak paddle, and can now claim to be one of the most fully-featured vacation destinations in the Rockies.

Come summer there are rich climbing opportunities, guided or non-guided, in Taylor Canyon, Cement Creek and the Black Canyon of Gunnison National Park. Why not try whitewater rafting or kayaking in the class II-IV rapids? Or bombing down the extensive mountain bike trails? If you’re looking for something a little more sedate, the Mount Crested Butte region has endless choices for hiking in alpine meadows and forests – few places on Earth can match the Rockies for their panoply of summer wildflowers. Or you can fish in crystal clear rivers, streams and lakes.

Voted best steeps, best snow and best groomed corduroy in Colorado, Crested Butte Mountain Resort offers over a thousand acres of ski and board slopes suiting all from beginners to experts. Fourteen chairlifts carry you to the next run as swiftly as possible, and there are half-pipes and terrain runs to please the funkiest freestyler.



TellIn the heart of San Miguel County lies the charming town of Telluride. Nestling in a dramatic box canyon, it offers a blend of nineteenth century charm and world-class cultural events which have earned it the moniker ‘City of Festivals’. Come to the outdoor amphitheater in June to see acts from across the nation perform at the Telluride Bluegrass Festival. And pop into the Telluride Historical Museum to learn of the area’s history, from mining to slope-shredding.

World-class skiing is available by road or by gondola to Mountain Village and Telluride Ski & Golf Resort. This is the highest concentration of 13,000 and 14,000 peaks in America, with slopes for all. Ute Park and The Meadows will get beginners off to a gentle start, See Forever and Prospect Bowl will keep intermediates happy, and The Plunge, Revelation Bowl and Gold Hill offer plenty of challenges for the serious shredder.

Fodor’s ranked Telluride in the nation’s top ten for foodies – 221 South Oak offers top-class New American cuisine with Deep South, Calypso, Californian and Creole flavors; Brown Dog Pizza offers terrific, you guessed it, pizza in a sports bar atmosphere; and Allred’s, at the top of the gondola, combines a marvelously eclectic menu with the best views in Telluride



OurSet at the head of a valley and surrounded by 13,000 foot peaks, the intimate community of Ouray has managed the transition from the mining boom days to the present because it offers so many opportunities for rest and recreation. Thermal springs feed the town pool, where people come from near and far to soak those aching bones in its healing waters. It is said that the Ute Indian Chief Ouray, after whom the town is named, held religious ceremonies at these sacred waters. The town is also surrounded by spectacular waterfalls, and a popular excursion is to hike up to Box Canyon Falls to view the almost 300 foot cascade.

Ouray dubs itself the Jeeping Capital of the World, and it seems as if every inhabitant owns a four-wheel drive, as the rugged surrounding heights offer unlimited mountain roads to traverse. Bring along your own 4×4 or rent locally, and head out into the vast network of trails, graded from 1 (easiest) to 5 (use extreme caution); but whatever the difficulty, all the trails offer a spectacular variety of views, from ghost towns and abandoned mines to alpine woods and tundra studded with beautiful wildflowers.

After a rugged day’s driving, and a soak in the pool, it’s time to refuel. The Outlaw Restaurant cooks up great rib-eye steaks; the Bon Ton offers a range of quality Italian and modern Continental dishes; and Mouses Chocolates and Coffee does exactly what is says on the sign.



SalSalida sits squarely in the heart of Colorado, about 3 hours from Denver and 2 hours from Colorado Springs. As with so many CO mountain towns it was gold that first brought settlers here, but farming and ranching made Salida a lasting community. The Arkansas River flows through the downtown, which hosts the annual FibArk (First in Boating on the Arkansas) Festival each summer. The river is a great place to try rafting and kayaking; and the town’s watery diversions extend to the local geothermal springs, which are now housed in a public pool.

The mountains around Salida boast over a dozen 14,000 foot peaks, and the area provides as wide a range of outdoor activities as you could find anywhere. Go hiking and camping amid beautiful alpine meadows with stunning mountain views. Get chalked up for a range of rock climbing routes suitable for beginners to experts. Try archery, golf, mountain biking, or take the kids to the brand new Captain Zipline Aerial Adventure Park, with its endless combinations of catwalks, ropes, ladders and flying elements – there are even several Via Ferrata routes, ‘iron highways’ hammered into otherwise unscalable faces.

For food, Ploughboy inc. is a blend of daily farmer’s market and deli, with a delicious range of local produce, and the ever-popular Sweetie’s Sandwich Shop offers a tempting range of hot and cold sandwiches, and salads.

Lake City


Lake CIn 1874 six gold prospectors became trapped in a blizzard in the appropriately bleak-sounding Slumgullion Pass, and Alfred Packer, Lake City’s most infamous resident, was subsequently jailed for killing and eating his five companions. After his release from jail he allegedly became a vegetarian. Thankfully the eating opportunities have improved since, and now Lake City boasts such excellent eateries as the Restless Spirits Saloon, the Lake City Bakery and the San Juan Soda Company.

Lake City is your gateway to the San Juans, and here you can enjoy hiking, camping, boating, mountain biking, horseback riding and fishing. There are also historic and mine tours, hunting, rafting and mini-golf. When the white stuff arrives, check out the Lake City Ski Hill: opened in 1966, it’s a friendly boutique resort, with four runs served by one life, and prides itself on value (at time of writing it quotes that a family of four can ski here for as little as $44 a day).

The surrounding Hindsdale County offers up a glorious array of natural wonders, from the blue waters of Lake San Cristobal, with fishing, rafting and kayaking; to spectacular cascades at North Clear Creek Falls, Whitmore Falls and Nellie Creek Falls; and the four public wilderness areas Uncompaghre, La Garita, Weminuche and Powderhorn.

Steamboat Springs


SSAs with so many of Colorado’s most appealing mountain towns, Steamboat Springs has wonderful geothermal waters. Fur trappers visiting the area in the late nineteenth century thought that the churning sound made by the springs resembled a steamboat coming down the Yampa River.

Summer delights include a scenic hike to Fish Creek Falls, or a variety of hiking and mountain biking routes through the surrounding forests and parks. And don’t be surprised to find the sky filled with giants – for Steamboat Springs is a famous hot-air ballooning hub, hosting the Hot Air Balloon Rodeo each summer – book a basket for the best Colorado mountain views money can buy. In the summer evenings stroll down to the Strings Music Festival, or to the hundred year old rodeo.

Steamboat Springs has produced more Winter Olympians than any other US town (88 and counting), so head out to Steamboat Ski Resort and Howelsen Hill to discover why. Champagne snow is one reason – the Pacific rain fronts are partially stripped of their moisture over the Mojave Desert, before climbing into the Rockies, cooling, and dumping the most perfectly dry, flaky snow. Off-piste heaven. With nearly 3000 acres of skiable terrain for all levels, Steamboat Ski Resort will get you wondering if you might just be able to qualify for the next Olympics…

Estes Park


EstEstes Park is the eastern entrance to the Rocky Mountain National Park. Lake Estes offers blissful boating opportunities, and the surrounding peaks are prime targets for rock and ice climbers. Early morning is a gorgeous time to explore the Park’s crystal-clear lakes, rolling alpine meadows and forests, and to sample the summer wildflowers and wildlife. There is also a good range of horse-riding and mountain-biking trails.

Estes Park itself is a bustling retail centre, with over 200 outlets, and a restaurant scene and event calendar rivalling those of much larger cities. The century-old Stanley Hotel overlooks the town, and its white pillared, old-world grandeur is not to be missed – if you are staying elsewhere, be sure to pop in to its fine restaurant and whiskey bar. Elkhorn Avenue is the town’s thriving main thoroughfare, but take a scenic riverside walk along the Big Thompston if you fancy a breather from the bargain-hunting crowds.

For food, the unassuming-looking Baba’s Burgers and Gyros serves excellent burgers and Greek fries; The Egg and I serves one of the best breakfast menus in the Rockies; and Smokin’ Dave’s BBQ & Tap House is the place to go if you like your beef and pork slow-cooked, juicy and dressed with a range of homemade sauces to your own personal taste.

Aquitaine – Holiday Cottage Heaven on France’s other South Coast


Dream of holiday cottage perfection in combination with silver sands and azure waters, and most minds are drawn eastwards to the Riviera and the Mediterranean coast. But follow the stepping stones of the Pyrenees west, to the Atlantic, and you will discover another, lesser known France. Aquitaine, a France draped with the longest sandy shore in Europe, not to mention the continent’s greatest sand dune. Aquitaine, a France carpeted with Europe’s largest pine forest. Aquitaine, a France delved with the Lascaux Caves, the Sistine Chapels of our Neolithic ancestors. Aquitaine, whose verdant valleys boast some of France’s grandest chateaux and some of the world’s greatest wines. So why not book a holiday cottage in Aquitaine, a world away from the Mediterranean masses? Shh, it’ll be our little secret…

White Sands


With over 200 kilometres of fine golden sands, Aquitaine’s Atlantic coast is Europe’s longest beach, and one of the least crowded. Miles of undeveloped shoreline stretch from Bayonne to the Gironde, taking in such modestly-sized and family-friendly resorts as Contis-Plage, Biscarosse-Plage and Mimizan-Plage. Don’t miss the spectacular Dune du Pilat, the highest sand dune in Europe, which guards the entrance to Arcachon Bay in the Landes of Gascony. Slip on the sunglasses, slap on the sunscreen, and stretch out on your own slice of sandy heaven – it’s yours, all yours…

The Lascaux Caves

lascaux-cave-paintingThe Dordogne region is one of the oldest centres of human habitation in Europe, and the world-renowned Lascaux Caves, stumbled upon by a group of children only some seventy years ago, are a cathedral to the spiritual aspirations of our Neolithic ancestors. The Caves themselves are closed to the public, but a perfect facsimile has been created, so step inside and let the paintings speak to you with an artistic spirit so distant and yet so eerily close to our own.

Europe’s Largest Pine Forest

Les Landes Forest

Aquitaine’s natural superlatives are not confined to its coastline. Les Landes is the most heavily-forested area in Europe, a pine-scented playground some 150km wide and 200km long, latticed with well-marked trails that offer a wealth of opportunities for hiking, biking and horse-riding. Les Landes is sparsely-populated even by Aquitaine’s spacious standards, so why not set your best foot, wheel or hoof forward to enjoy its verdant wonders?

They make wine here, apparently…

St. Emilion

If the mere mention of ‘Bordeaux’ sets your nostrils a-quivering and your taste buds a-salivating, then you’ve come to the right place. To the north of Bordeaux itself, west of the Gironde estuary, lies Médoc, the most prestigious wine-producing area in south-western France. But Médoc is merely first among equals, as the land around Bordeaux is an embarrassment of vinicultural riches. Visit pretty old St. Emilion, not just for its vineyards but for its narrow streets and unique underground church, and pop in to Saint Estèphe or the Côtes de Bourg for the grand chateaux winery experience.

Three more to visit:

Bayonne – indulge your sweet tooth in the self-styled French Capital of Chocolate, not to mention the Capital of the French Basque Country. Every chocolatier has its own scrumptious speciality…

Biarritz – once popular with the great and good of the Belle Epoque, Biarritz combines old world elegance with the gnarly vibe of being the surf capital of Europe. But getting tubular isn’t compulsory – stroll instead along the promenade, visit the attractive aquarium, or tuck into the morning’s catch beside the pretty fishing harbour.

Les Eyzies – there’s more to Aquitanian prehistory than Lascaux: for it was in the Cro Magnon site of Les Eyzies that the earliest remains of homo sapiens were uncovered in 1868.



Andrew Murray 2015

Nuke it: 6 ways to make your content payload hit

Content marketing is war with nicer paninis. Your agency is like a faction in a war zone – just one of a thousand atomised forces, each seeking to deliver their payloads to their targets while denying you the ability to deliver yours to your own.

You need to maintain a situational awareness of your rivals. Who are their commanders? What are their operational methods? What are their targets, and do these targets encroach on your own? And while keeping your rivals in your peripheral view, you must now focus on your mission.

Welcome to the war zone, General.

1 Battleplan

The marketplace is a battle zone where the complexity of manoeuvres and the smoke of battle can confuse the rookie commander. But the smart general knows that clarity comes through looking at the right scale:

The strategic scale – this is your long-term commitment to your client, year on year. You want to win the war for them, and that means seeing the smaller scale successes and set-backs clearly within the context of the long campaign.

The operational scale – this is an individual campaign for your client, and often the most effective scale at which to view the battle zone. This scale allows you to brief and delegate your junior commanders to manage the operation, the campaign, so that they clearly understand the objectives and the time frame, and can then proceed to tactical detail…

The tactical scale – this is where we fight each skirmish – each Tweet, each Tumblr post, each FB status update. But everyone in the team is able to see each skirmish in the context of the operation – and you, General, are able to see the operation in the context of your strategic goals.

2 Target acquisition – context is God

Know your target. Understand the purpose of delivering your payload where it will have the most devastating effect. Focus your maximum content punch to the point of maximum weakness.

And understand that your target is not passively sitting there. Countermeasures lie in wait, seeking to deny a successful strike. The target site is cloaked in defensive shields of ad-blockers, junk filters and social media privacy settings. Understanding how your payload will get through these defences, and what effect it will have on impact – is the context for which you must design the payload itself…

3 Payload – and content is king

Your content creatives are bomb-builders, and the best are Barnes Wallis – geniuses at designing, improvising, innovating to ensure the bombs breach even the most obdurate defences. This is why you pay them a lot, and get someone to bring them nice paninis (I like goat’s cheese and caramelised onion).

The bombs have to pass all defences – and when they hit, they have to nuke. They have to make a planned, considered, coordinated and real difference to winning the operation and, in turn, the war.

4 Stealth bombing – a bomb that doesn’t look like a bomb, and an ad that doesn’t look like an ad, have a better chance of getting through

Commanders of defence facilities don’t like bombs, and are ever on the lookout to stop them getting through. People don’t like ads, and are ever on the lookout to avoid having to look at them.

The best bomb could resemble a goat’s cheese and caramelised onion panini, delivered straight to the commander’s bunker. And the best ad doesn’t look like an ad – at least not at first, which gives it time to slip through the outer defences.

5 (Smart) area bombing – social media

A successful campaign integrates targeted strikes with intelligent larger scale area bombing – these areas being skilfully identified interest groups across the social media.

6 Debriefing

How can you know if your campaign is working unless you get your commanders together afterwards for the autopsy? Chew it over, and allow everyone to spit out any unpleasant truths.

Conclusion: Content war – you’re in it for the long haul, General

No bomb, no battle, wins the war. So survey the battlefield with the perspective of an eagle and the patience of Job, and in time, General, you will win the war. That is all.

Andrew Murray 2015

Social Media

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